When BMW bought Mini, it acquired more than just a car brand. By buying the Rover Group from the British Aerospace, BMW put an automotive icon under its corporate umbrella. A lot has changed since…
As of August 1st, Stefanie Wurst is stepping down as the head of MINI after serving in the role since February 2022. During her tenure, she successfully focused the brand on new markets and target…
The BMW Group is set to introduce a significant change in its sales model by transitioning to a direct sales approach for the MINI brand starting October 1, 2024. This move follows the initial implementation…
MINI has been extensively teasing its new wave of models but we’ve only seen the cars on the outside. This fresh preview finally allows us to peek inside where major changes are being implemented for…
The 2024 MINI John Cooper Works 1TO6 Edition is now available in the United States. This special edition combines a manual transmission with the performance of a John Cooper Works, complemented by a limited edition…
Electric bikes are becoming incredibly popular among urban city dwellers for their ability to get people around crowded city traffic with ease. Not only are they usually quicker than pedal bikes, they’re also far easier,…
Mr. Bean, the lovable goofball played by Rowan Atkinson, is famous for a few things: getting into hilarious hijinks, making silly noises, and driving a classic Mini. The classic Mini first made its appearance in…
MINI thinks it’s cute. I mean, it sort of is. But it’s always using cute little puns and catchphrases in an attempt to inject some fun into the actual brand itself. Does it work? Not…
Last month, at during the 24 Hours of Nürburgring, a plucky underdog stood out as a fan favorite, despite not having the chance to finish the race—the Bulldog Racing MINI. During its time at the…
Let’s take a well-deserved break from the Goodwood Festival of Speed and take a moment to appreciate what MINI is doing. Select buyers in the United States might be lucky enough to receive a special…
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