At the 2023 Goodwood Festival of Speed, BMWBLOG got to chat with Stefanie Wurst, Head of MINI, about the brand’s future, its navigating digitalization, a direct-to-customer sales model, and more. The conversation gave us an…
The 2023 Goodwood Festival of Speed just kicked off, and MINI is geared up to leave an impression with its lineup of cars. One model that is generating a lot of buzz is the Concept…
Hot on the heels of the 2024 Cooper 3-Door and 2024 Countryman previews, MINI is also sharing details about the Aceman. While those two models will be sold with a choice between combustion engines and…
MINI has not one but two crossovers coming up. Debuting later this year will be the next-generation Countryman, which will be offered for the first time as a purely electric vehicle. The Oxford-based automaker is…
The next big MINI isn’t going to be the Hardtop 2-Door or even the upcoming John Cooper Works. Instead, it’s going to be a small, electric crossover called the MINI Aceman. Why is the Aceman…
When MINI introduced the Concept Aceman at the end of July, it barely scratched the surface regarding the technical specifications. The BMW-owned brand did mention an electric drivetrain, but without providing any specifics. A new…
The next-generation of MINI models are on the way, with a massive portfolio refresh. The MINI hatch, Convertible, Countryman, and Aceman will all be new models, built on new chassis, and will be focused on…
A few weeks ago, MINI showed off its Aceman concept, a futuristic vision for urban mobility. It featured a funky interior, with a massive dashboard screen and playful animations, and was clearly designed for the…
Ever since BMW revived the MINI brand, it’s been trying to capture a younger generation of car enthusiasts. MINI’s quirky looks, tongue-in-cheek interior styling, and fun-to-drive nature make the brand very attractive to a younger…
The MINI brand is on its way to an all-electric future. The chick and funky brand aims to go fully electric by 2030, so we’re now starting to see what this future might look like….
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