BMW’s board member in charge of MINI, Peter Schwarzenbauer, talks about the brand’s decision to reduce the product line to five models. The slow-selling Roadster, Coupe and Paceman will not live another day giving the…
The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, which will initially be…
The BMW Group is realigning the MINI brand’s product and brand strategy. At the world premiere of the new MINI Clubman in Berlin, Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible…
The new MINI Clubman made its world debut earlier today, just a few months before its auto show debut in Frankfurt. In its third-generation, the F54 Clubman abandons the sub-compact league and moves up the…
In 2007, MINI wrote a new chapter in the brand’s history when it extended the product family by a vehicle concept that was both innovative and stand-alone: the MINI Clubman. This MINI take on a…
After the introduction to the first ever four-door MINI Cooper this year, BMW is going to continue to upgrade its British marquee for the 2016 model year, with the new MINI Clubman. The Clubman was…
At the 2015 Frankfurt Auto Show, BMW will unveil the new F54 MINI Clubman. The quirky MINI already evokes a lot of interest from customers and it’s considered one of the core models for the…
The upcoming 2011 Geneva Motor Show will host a new MINI premiere. Dubbed “Hampton”, the MINI Clubman model will celebrate its 50th anniversary. Available in Europe in Cooper, Cooper D, Cooper S and Cooper SD…
MINI, a leader in the manufacturing of customized vehicles in volume, is set to take automobile personalization to a whole new level with a revolutionary paint system that will allow owners to change the exterior…
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