MINI
Former Head of MINI Design Anders Warming had a crazy idea in 2006: building a “Minarri”, a MINI Ferrari. Warming, former head of BMW Exterior design as well, and now boss of Rolls-Royce Design, has…
Horatiu Boeriu / December 28, 2023
MINI
Even though BMW recently admitted that development of a new generation MINI platform is going to be delayed due to costs and Brexit, it looks like some other projects might be in the making. In…
Gabriel Nica / February 3, 2020
MINI
Profit is the name of the game in the auto industry these days and, like it or not, all manufacturers are going to have to deal with issues related to their models’ profit margins. That,…
Gabriel Nica / May 16, 2017
MINI
Ever since Peter Schwartzenberg announced that MINI will be changing the way it does business and focus on five so-called ‘superhero’ models, the world has been patiently waiting to see what they are going to…
Gabriel Nica / April 24, 2017
MINI
MINI hopes to grow sales without hurting brand’s image
by Horatiu Boeriu / Date: April 30, 2016
MINI
Rumors about the future of the MINI line-up are seemingly growing in numbers by the day. Just last week news around a MINI sedan surfaced on the Interwebs and now the MINI Rocketman and Superleggera…
Gabriel Nica / April 19, 2016
MINI
Peter Schwarzenbauer, Member of the Board of Management of BMW AG, says that no decision on the MINI Superleggera Vision Concept has been made. “But we haven’t made a decision yet. It’s an economically challenging…
Horatiu Boeriu / June 16, 2015
MINI
Yesterday’s CAR magazine published a story on the MINI Superleggera Concept being approved for production starting in 2018. Twenty four hours later, MINI Chief Peter Schwarzenbauer says a roadster based on the Superleggera concept for…
Horatiu Boeriu / March 19, 2015
MINI
One year after the US premiere of the new MINI, the British premium manufacturer presents another spectacular addition to the model range at the 2015 North American International Auto Show (NAIAS) in Detroit. The new…
Horatiu Boeriu / December 19, 2014
MINI
MINI Superleggera is the talk of the week. We’ve just published the patent sketches of the innovative roadster, while a new report just surfaced. According to Autocar UK, the Superleggera Concept has yet to receive…
Horatiu Boeriu / December 15, 2014
MINI
Patent sketches of the MINI Superleggera surfaced today on the interwebs. MINI and BMW have hinted recently that mass production of the MINI Superleggera is likely a go but an official green light hasn’t been…
Horatiu Boeriu / December 15, 2014