MINI

Should BMW offer more customization options?

Should BMW offer more customization options?

BMW used to offer a somewhat a la carte options list, allowing customers to pick and choose most options specifically, without requiring them to purchase preset packages. BMW never reached the level of customization offered on…

Why is MINI so important to BMW?

Why is MINI so important to BMW?

When BMW first purchased the famous British marquee, MINI, there wasn’t much of an impact on either brand right away. MINI still produced cars that felt very typical of its brand heritage and there was…

MINI Fans meet in Lithuania for the first time

Small car, big party: For more than five decades, enthusiasts from all over the world have been sharing their passion for the classic Mini. And once a year they celebrate the iconic British car at…

BMW Plans To Hit Highs In Sales And Revenue In 2015

Three-millionth MINI leaves assembly line today

Three-millionth MINI leaves assembly line today

Thirteen years after the brand re-launch in 2001, MINI has reached an impressive milestone today, as the three-millionth MINI rolled off the assembly line at the Oxford plant in the UK. Two million MINIs have…

Good things, small packages: The new Mini vs the old

Good things, small packages: The new Mini vs the old

There are few cars in the world as instantly recognizable, or indeed as legendary, as the Mini. Designed on a paper napkin by Sir Alec Issigonis, the Mini rose from humble beginnings following its release…

MINI expressing the pure joy of living for 54 years

MINI expressing the pure joy of living for 54 years

Seven models here, six major islands there. Exemplary low-emissions engines on one hand, relentlessly fuming volcanos on the other. At first glance, the British car brand MINI and the Pacific island group of Hawaii appear…

The MINI KAPOOOW!

The MINI KAPOOOW!

The MINI Design Team led by Anders Warming, Head of MINI Design, presents the MINI Paceman as a dynamic sculpture during the Salone del Mobile 2013. In the two-part MINI KAPOOOW! installation the MINI Paceman…