MINI

MINI Wants Customers to Know They’re Selling More than One Model

Should BMW offer more customization options?

Should BMW offer more customization options?

BMW used to offer a somewhat a la carte options list, allowing customers to pick and choose most options specifically, without requiring them to purchase preset packages. BMW never reached the level of customization offered on…

Why is MINI so important to BMW?

Why is MINI so important to BMW?

When BMW first purchased the famous British marquee, MINI, there wasn’t much of an impact on either brand right away. MINI still produced cars that felt very typical of its brand heritage and there was…

MINI Fans meet in Lithuania for the first time

Small car, big party: For more than five decades, enthusiasts from all over the world have been sharing their passion for the classic Mini. And once a year they celebrate the iconic British car at…

BMW Plans To Hit Highs In Sales And Revenue In 2015

BMW Plans To Hit Highs In Sales And Revenue In 2015

Following a fourth consecutive record year of sales in 2014, the BMW Group is confident that 2015 will see further sales growth. The company delivered more than two million vehicles to customers last year with…