Videos
The BMW M Mixed Reality is back and better than before. The immersive experience blurring the line between reality and the virtual world now has a multiplayer mode. Naturally, we decided to give it a…
Adrian Padeanu / October 3, 2024
3 Series
Blurring the line between what’s real and what isn’t, BMW wants to turn your car into a video game controller. The M Mixed Reality experience will be available to customers starting this fall, and to…
Adrian Padeanu / July 29, 2023
BMW M4
The BMW Mixed Reality will join the BMW M Driving Experience in the upcoming Fall of 2023. Building upon our previous experience with Mixed Reality on the BMW M2 last year, we now venture to…
Horatiu Boeriu / July 27, 2023
BMW M2
BMW just helped create its own Metaverse, so to speak, that’s infinitely more interesting and exciting than just playing Sims with your Facebook friends. The BMW M2 Mixed Reality is one of the strangest, most…
Nico DeMattia / November 3, 2022
Interesting
Video: Here’s How BMW Is Using Mixed Reality to Develop Cars
by Gabriel Nica / Date: April 18, 2018