In 2025, BMW will usher in a new chapter in its storied history with the debut of the Neue Klasse. This new lineup of fully electric vehicles will take the company into the next decade…
This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
The BMW 3 Series has long been a benchmark in the luxury sedan segment, blending performance, design, and innovation. Now, as the 3 Series gears up for its eighth generation, the G50—alongside its all-electric sibling,…
BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…
BMW Plant Steyr kicked off production of next-generation electric motors back in September. Gen6 drivetrains are already being shipped to the new factory in Debrecen, Hungary. It’s where the first Neue Klasse model will hit…
In April 2024, the BMW Group and Tata Technologies inked a deal to create a joint venture and develop software. They’re building an IT development hub in India by opening locations in Bangalore and Pune,…
If you’re an avid follower, you are aware we strive to find out everything happening within the gates of BMW’s HQ in Munich. However, we’ll admit images of a mysterious coupe completely surprised us when…
BMW’s new design philosophy embraces simplicity and boldness, combining minimalist surfaces with striking proportions that distinguish it from traditional automotive styling. This so-called “monolithic” approach represents a pivotal shift for the brand. It signals a…
BMW is intensifying testing for the next-generation 3 Series (G50) and its Neue Klasse-based electric counterpart, the i3 (NA0). Last week, several prototypes were spotted by spy photographers in Germany, potentially causing some unease in…
The first BMW Neue Klasse model is on track to begin production by fall 2025, according to sources. Although BMW initially showcased a Neue Klasse sedan concept, it’s the production version of the Vision Neue…
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