2025 marks a new era of BMW design. We’ve already seen glimpses of how the Bavarian cars of tomorrow will look. The 2023 Vision Neue Klasse sedan and 2024 Vision Neue Klasse X crossover previewed…
Although BMW Group sales are down 4% to 2,450,804 units year over year, there are still reasons to celebrate. M had record deliveries in 2024, and the core BMW brand maintained its status as the…
The story of the original BMW ‘Neue Klasse’ is not just the story of a series of cars based on the BMW 1500, but a story of survival, and subsequent revival, in the face of…
When BMW said Neue Klasse styling would trickle down to gas cars, it wasn’t kidding around. In fact, we’ve now learned straight from the company’s design boss that ICE and EV models will look very…
After a decade at the helm of BMW’s Supervisory Board and two terms as BMW CEO, Norbert Reithofer will step down in 2025. At 68 years old, Reithofer has guided BMW through pivotal moments, including…
In 2025, BMW will usher in a new chapter in its storied history with the debut of the Neue Klasse. This new lineup of fully electric vehicles will take the company into the next decade…
This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
The BMW 3 Series has long been a benchmark in the luxury sedan segment, blending performance, design, and innovation. Now, as the 3 Series gears up for its eighth generation, the G50—alongside its all-electric sibling,…
BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…
BMW’s upcoming iX3 Neue Klasse SUV (codename NA5) is inching closer to its big debut, and new spy shots give us the clearest look yet at this fully electric model. Spotted during testing in Hungary,…
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