This holiday season, BMW is blending nostalgia and innovation with a festive campaign that pays tribute to its past while looking ahead to its electric future. The 2024 Christmas film, titled “Das Geschenk” (The Gift),…
The BMW 3 Series has long been a benchmark in the luxury sedan segment, blending performance, design, and innovation. Now, as the 3 Series gears up for its eighth generation, the G50—alongside its all-electric sibling,…
BMW M is gearing up to revolutionize its high-performance lineup of cars with a foray into electrification. In a new YouTube series titled BMW M Electrified, the brand unveils insights into a new technology that…
BMW’s upcoming iX3 Neue Klasse SUV (codename NA5) is inching closer to its big debut, and new spy shots give us the clearest look yet at this fully electric model. Spotted during testing in Hungary,…
In April 2024, the BMW Group and Tata Technologies inked a deal to create a joint venture and develop software. They’re building an IT development hub in India by opening locations in Bangalore and Pune,…
If you’re an avid follower, you are aware we strive to find out everything happening within the gates of BMW’s HQ in Munich. However, we’ll admit images of a mysterious coupe completely surprised us when…
BMW’s new design philosophy embraces simplicity and boldness, combining minimalist surfaces with striking proportions that distinguish it from traditional automotive styling. This so-called “monolithic” approach represents a pivotal shift for the brand. It signals a…
BMW is intensifying testing for the next-generation 3 Series (G50) and its Neue Klasse-based electric counterpart, the i3 (NA0). Last week, several prototypes were spotted by spy photographers in Germany, potentially causing some unease in…
The first BMW Neue Klasse model is on track to begin production by fall 2025, according to sources. Although BMW initially showcased a Neue Klasse sedan concept, it’s the production version of the Vision Neue…
We had to wait for more than a year for the Vision Neue Klasse concept to evolve into a prototype. Today, we can finally catch an early glimpse of BMW’s all-new electric i3 sedan (codenamed…
Popular this week
