BMW has gone from being the ultimate driving machine to a company that builds rolling computers. Nowadays, you can play split-screen games or watch soccer/football on the iDrive’s center screen. Alternatively, you can sit in…
The BMW Group is an automotive juggernaut as it operates more than 30 factories across the world. In 2023, a whopping 2,661,922 cars were built for the BMW, MINI, and Rolls-Royce brands. The volume represents…
BMW was among the first automakers to (temporarily) adopt direct sales. It happened in the first half of the 2010s when the i3 and i8 hit the market. Also known as the agency model, it…
The Vision Neue Klasse concepts represent the dawn of a new electric era for BMW. Although the sedan debuted before the SUV, it’s the iX3 successor that will go into production first. Having confirmed that…
The new MINI Cooper (F66) debuted about three months ago and is turning out to be an instant hit. Speaking during the BMW Group’s Annual General Meeting yesterday, CEO Oliver Zipse said the F66 is…
Demand for electric vehicles is slowing but the BMW Group is not backing down from its lofty EV goals. During the Annual General Meeting held today, CEO Oliver Zipse reconfirmed the objective to have electric…
The BMW Group had its 104th Annual General Meeting today in Munich at the Welt. CEO Oliver Zipse took the stage to hype up the Neue Klasse arriving in 2025 with the iX3. In the…
Two major factors influence a customer’s decision-making process when buying an EV: range and charging speed. In a statement made during the BMW Group’s Annual General Meeting, CEO Oliver Zipse addressed both topics. The head…
After saying that “China is the place to be” last month, the BMW boss discussed the European Union’s proposed tariffs on EVs imported from China. Speaking with German business newspaper Automobilwoche, CEO Oliver Zipse was…
Although demand for electric vehicles is slowing down, the BMW Group isn’t experiencing this cooldown just yet. Through March 31, 2024, the three automotive brands part of the German conglomerate delivered 82,689 EVs. It’s an…
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