BMW Rules Out Price Cuts To Boost Sales As Demand Is Already Strong
BMW CEO Oliver Zipse told Reuters the German luxury brand has no intentions of lowering prices to increase its market share.
Oliver Zipse
A Conversation with BMW CEO Oliver Zipse on Shaping the Company’s Future
Discover BMW's CEO, Oliver Zipse, revealing the roadmap to the company's exciting future. Click now for insights and innovation!
BMW Says It’s Not Leaving China Where It Feels Like Home
Speaking at the Japan Mobility Show, BMW CEO Oliver Zipse said the company has no intentions of exiting China despite the European Union's EV subsidy probe.
Oliver Zipse To Remain BMW CEO Until 2026: Official
The BMW Supervisory Board has voted in favor of extending Oliver Zipse's contract as Chairman of the Board of Management until 2026.
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Oliver Zipse To Remain BMW CEO Until Summer 2026: Report
German business newspaper Handelsblatt reports BMW CEO Oliver Zipse will have his contract extended until mid-2026.
BMW Neue Klasse Models For China Already In The Works
BMW CEO Oliver Zipse has announced the Shanghai design center is already working on Neue Klasse-based EVs that will be sold only in China.
BMW to Design Neue Klasse Vehicles for China Also
Unlock BMW's Secrets: Neue Klasse's Electrifying Future in China! Discover their groundbreaking plans now
BMW CEO Believes 2035 EU Sales Ban On ICE Cars Will Fuel Price War With Chinese Brands
Oliver Zipse thinks cheap cars will either become a thing of the past or the ones sold in Europe will come from Chinese automakers.
BMW: Neue Klasse Models At Least As Profitable As Current EVs
BMW CEO Oliver Zipse told Automotive News Europe at 2023 IAA Munich the Neue Klasse EVs will match the profitability of current electric cars.
BMW Says It Doesn’t Have To Lower Prices In China To Remain Competitive
BMW CEO Oliver Zipse the brand is strong enough to maintain its market share without resorting to price cuts to compete with rivals.
BMW CEO Oliver Zipse Named Newsweek’s Auto Disruptors Visionary of the Year
BMW's CEO Oliver Zipse was just name Newsweek's Auto Disruptors Visionary of the Year for his unique approach to the future.
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