BMW Rules Out Price Cuts To Boost Sales As Demand Is Already Strong
BMW CEO Oliver Zipse told Reuters the German luxury brand has no intentions of lowering prices to increase its market share.
BMW CEO Oliver Zipse told Reuters the German luxury brand has no intentions of lowering prices to increase its market share.
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Speaking at the Japan Mobility Show, BMW CEO Oliver Zipse said the company has no intentions of exiting China despite the European Union's EV subsidy probe.
The BMW Supervisory Board has voted in favor of extending Oliver Zipse's contract as Chairman of the Board of Management until 2026.
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German business newspaper Handelsblatt reports BMW CEO Oliver Zipse will have his contract extended until mid-2026.
BMW CEO Oliver Zipse has announced the Shanghai design center is already working on Neue Klasse-based EVs that will be sold only in China.
Unlock BMW's Secrets: Neue Klasse's Electrifying Future in China! Discover their groundbreaking plans now
Oliver Zipse thinks cheap cars will either become a thing of the past or the ones sold in Europe will come from Chinese automakers.
BMW CEO Oliver Zipse told Automotive News Europe at 2023 IAA Munich the Neue Klasse EVs will match the profitability of current electric cars.
BMW CEO Oliver Zipse the brand is strong enough to maintain its market share without resorting to price cuts to compete with rivals.
BMW's CEO Oliver Zipse was just name Newsweek's Auto Disruptors Visionary of the Year for his unique approach to the future.