Back in May, the BMW Brilliance Automotive (BBA) joint venture in China celebrated its 20th anniversary by announcing plans to commence local production of Neue Klasse-based EVs in 2026. To make it happen, an investment…
In an interview with Automotive News, CEO Oliver Zipse has confirmed that BMW is committed to tailoring its automotive offerings to the Chinese market by crafting vehicles using the Neue Klasse electric platform. While not…
BMW has been quite vocal about how rushing the sales ban on new cars with combustion engines in the European Union by 2035 could backfire. CEO Oliver Zipse has gone on record several times saying…
It’s a known fact that some automakers have been selling electric vehicles at a loss but BMW is happy to announce it is making money with its current crop of EVs. Speaking with Automotive News…
When it comes to electrification, carbon neutrality, and the future of mobility, BMW certainly stands out among the crowd. That’s not to say that BMW is making better EVs than everyone else. Instead, it means…
In 2023, the BMW Group wants electric vehicles to account for 15% of all sales, with the percentage estimated to increase to 20% a year later. For 2025, the automotive conglomerate expects EVs to account…
BMW has been licensing its combustion engines to other automakers for decades and it’s still doing it to this day. We’re not talking about the obvious cases of MINI and Rolls-Royce as Land Rover borrows…
“When we started our first battery electric vehicles, people ask us ‘what is the joy in driving?’ and of course, now there’s even more joy in driving than with the normal combustion engine, and the…
BMW has been eager to talk about the Neue Klasse even though the first models to ride on the dedicated electric car platform won’t arrive until 2025. At the 2023 Consumer Electronics Show in Las…
With the demise of the funky i3 in mid-2022, BMW doesn’t have a true entry-level EV anymore. Although the moniker has been repurposed for a long-wheelbase 3 Series Sedan without a combustion engine, that car…
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