News
After a fast recovery due to the pandemic, BMW Group sets new sales targets for the future. According to BMW boss Oliver Zipse, the Munich-based automaker wants to sell three million vehicles per year. The…
Horatiu Boeriu / April 23, 2021
BMW i
As more and more automakers plan on switching to electrification exclusively — Jaguar, Volvo, and Ford have made plans to become 100-percent EV by 2030 — BMW is sticking with internal combustion engine for the…
Nico DeMattia / March 18, 2021
MINI
Recently, several automakers have announced plans to go fully electric by 2030 at the latest, with some brands like Ford aiming at an earlier conversion. Yet, German brands have been oddly quiet about full electric…
Nico DeMattia / March 12, 2021
iX
The BMW iX is now out and there’s been no lack of acid reactions to it. Even though the Bavarian brand clearly set out to try and break the norm and our conventional way of…
Gabriel Nica / November 17, 2020
News
BMW set up a ‘Corona Competence Team’ to fight virus in its facilities
by Gabriel Nica / Date: May 17, 2020
News
The COVID-19 pandemic is creating chaos across the entire globe, including among automotive businesses. To address the issue, BMW boss Oliver Zipse sat down for an interview with German media to send a message to…
Horatiu Boeriu / April 3, 2020
News
It is rather unusual for the boss of a carmaker to talk about the benefits of car-free city centers. However, BMW boss Oliver Zipse is apparently not afraid of the current debates. In an interview…
Horatiu Boeriu / December 31, 2019
Rumors
BMW’s finance chief Nicolas Peter is rumored to cut between 5,000 and 6,000 jobs by 2022, mostly at the carmaker’s Munich headquarters, a German magazine reported on Thursday. German Manager Magazin also said that Ilka…
Horatiu Boeriu / September 20, 2019
News
BMW has a new CEO and the task before Oliver Zipse is definitely not an easy one, as the industry is going through some deep changes. Some think electric vehicles are the future while others…
Gabriel Nica / August 19, 2019
News
Today, August 16, Oliver Zipse will officially take over the chairmanship of the BMW AG Executive Board. He succeeds Harald Krüger, who took over the company on May 13, 2015. Zipse takes over the BMW…
Horatiu Boeriu / August 16, 2019
Interesting
In late June, we attended BMW’s first ever own autoshow, dubbed #NextGen. The one-day event was packed with many workshops, product launches and exclusive interviews with BMW board members and high-level executives. One of the…
Horatiu Boeriu / August 1, 2019