paint

The final chapter of Steve Saxty’s “BMW’s Hidden Gems” is devoted to the art of differentiation. Colors, trim, and wheels all allow a buyer to personalize their car, often in order to stand out from…

The BMW Group delivered nearly 2.4 million vehicles in 2022, so any small sustainability improvements made during the production process yield significant gains at the end of the year. With that in mind, the Dingolfing…

Switching to battery or hydrogen EVs is the most important step an automaker can make regarding decarbonization. However, to become truly carbon-neutral, it takes a lot more than abandoning the internal combustion engine. To that…

BMW announced today the start of a new pilot aimed at using Artificial Intelligence (AI) in the painting process. This way, BMW hopes to deliver the best possible paint quality, without any imperfections or dust…