Lifestyle
Global sportswear giant PUMA and BMW M Motorsport have announced the launch of their latest collaboration—the “Neon Energy” collection, a limited-edition lineup that merges motorsport performance with the creativity of street art. Drawing inspiration from…
Horatiu Boeriu / October 8, 2024
Lifestyle
Global sports brand PUMA has teamed up with BMW M Motorsport to launch a new collection inspired by the BMW M Hybrid V8 racing car. According to PUMA, this collaboration aims to merge classic fashion…
Horatiu Boeriu / August 5, 2024
Lifestyle
BMW Motorsport has partnered with PUMA to launch a unique collection of lifestyle products inspired by the iconic 1975 BMW Art Car, crafted by renowned artist Alexander Calder. This new Capsule Collection pays tribute to…
Horatiu Boeriu / June 10, 2024
Lifestyle
Ahead of the upcoming 2024 racing season, PUMA and BMW M Motorsport proudly unveil the “Reinvented” Spring/Summer 2024 collection, drawing inspiration from the BMW M Hybrid V8 racer. This collection is deeply rooted in the…
Horatiu Boeriu / January 18, 2024
Lifestyle
PUMA and BMW M Motorsport Collection Celebrating Roy Lichtenstein
by Horatiu Boeriu / Date: December 14, 2023
BMW M4
BMW and PUMA are at it again. After joining forces earlier this year for a line of apparel marking 50 years of M, they’ve worked together once again for some swanky footwear. The LGND takes…
Adrian Padeanu / December 20, 2022
Lifestyle
BMW didn’t only show off cars at the Goodwood Festival of Speed. It also showed off new clothes. As car enthusiasts, it can be hard to notice new shirts and hats while there are…
Nico DeMattia / July 13, 2022
Interesting
When BMW unveiled the 3.0 CSL Homamage R earlier this month, they also unveiled the result of their collaoration with apparel maker, PUMA. The two German companies teamed up to create a racing suit that…
Horatiu Boeriu / August 26, 2015
Lifestyle
BMW and PUMA have had a strong partnership since 2012 which includes apparel and sportswear, motorsport sponsorship, and event co-production. This years sportswear collaboration has produced a range of apparel from sneakers to jackets and…
Thomas Giordonello / February 21, 2015