News
There’s been a lot of speculation lately about what will become of the joint ventures set up by BMW, in collaboration with Daimler, in a couple of key segments related to mobility. Most recently it…
Gabriel Nica / November 16, 2020
News
Earlier this year BMW and Daimler announced a joint effort in the field of smart urban mobility under the name of FreeNow. This new app allows users to call a car and get to their…
Gabriel Nica / December 16, 2019
Motorrad
BMW is mulling on the idea of offering a ride-sharing program for its motorbikes and scooters fleet to get around congested cities. “This is definitely an option, but we haven’t found the solution for the…
Horatiu Boeriu / March 11, 2018
Interesting
For a brand that prides itself on being the Ultimate Driving Machine, BMW is investing a lot of money in apps and services that enable people to get around without actually driving. After working with…
Nico DeMattia / May 25, 2016
News
BMW Launches Car Sharing Service “ReachNow” in Seattle
by Horatiu Boeriu / Date: April 8, 2016
News
BMW board member Peter Schwarzenbauer told Germany’s Spiegel Online that he could envisage expanding its DriveNow car-sharing operation to include a ride-sharing element which will compete with the likes of Uber and Lyft. Schwarzenbauer didn’t…
Horatiu Boeriu / March 14, 2016