As of August 1st, Stefanie Wurst is stepping down as the head of MINI after serving in the role since February 2022. During her tenure, she successfully focused the brand on new markets and target…
Stefanie is out. Stefan is in. After being appointed Head of MINI on February 1, 2022, Stefanie Wurst is stepping down. From August 1, 2024, Stefan Richmann will take the reins of the British brand…
BMW Motorrad had a record-breaking 2023 when sales of motorcycles and scooters jumped to 209,257 units during the brand’s centenary year. Demand was up by 3.1% for the BMW Group’s two-wheeled division. What if the…
For a car as quirky as the Clubman, it’s rather unusual that MINI sold it for no fewer than 16 years. Yes, the six-door contraption was available from 2007 when the R55 generation went on…
At the 2023 Goodwood Festival of Speed, BMWBLOG got to chat with Stefanie Wurst, Head of MINI, about the brand’s future, its navigating digitalization, a direct-to-customer sales model, and more. The conversation gave us an…
MINI is doing better than ever after selling just over 300,000 cars in 2021 or 3.3% more than the year before. Demand for plug-in hybrids and EVs is on the rise as electrified models accounted…
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