Join us at 2:30PM EST – Live Webcast with Jack Pitney, VP of BMWNA

Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 New York Auto Show. Our host Josh Lewis will chat…

Horatiu Boeriu / April 1, 2010

BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA – Submit Your Questions About The Joy Campaign

“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…

Horatiu Boeriu / March 13, 2010

News

BMW introduces Joy campaign to its Olympic marketing efforts

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…

Horatiu Boeriu / February 14, 2010