If you’ve missed the memo, BMW has received a lot of criticism in recent weeks for charging a monthly fee for heated seats on certain models. However, the backlash was fueled by a big misunderstanding…
It looks like we’re entering the ‘subscription madness’ era right now. After seeing the number of subscription-based apps increase at a rapid pace on our phones and other devices, other companies are looking to implement…
A couple of years back there was talk about how, in the future, cars could be upgraded on the fly, using over the air technology. BMW was one of the manufacturers interested in such a…
BMW is changing the way it’s doing business and that will become more apparent in the following years. The German company realized that personal ownership of cars might not work in the future and an…
It’s been talked about in various BMW enthusiast groups for a while now and BMW officials weren’t shy about confirming this possibility, but now it has become reality: BMW officially launched its first vehicle subscription…
After BMW announced that US customers will switch to a subscription contract if they want to use CarPlay in their cars, there was a number of voices accusing BMW of all sorts of nefarious things….
The world as a whole is changing due to new technologies and buying things as we used to won’t seem to make sense in a couple of years. If the Netflix phenomenon is anything to…
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