Super Bowl

For decades, Super Bowl commercials have been a battleground for brands vying for attention, with automakers often leading the charge. But this year, BMW is stepping back. The German automaker has confirmed that it will…

In the highly competitive arena of Super Bowl advertising, where brands pull out all stops to capture the audience’s attention, BMW’s “Talkin Like Walken” emerged as the champion of the 2024 Super Bowl commercials. Featuring…

Super Bowl LVIII wasn’t just about touchdowns and interceptions, or Swifties; it was also a battleground for car brands to showcase their creativity and capture the hearts (and wallets) of viewers. The Super Bowl car…

BMW is set to make a grand return to the Super Bowl spotlight on February 11, 2024, with a 60-second advertisement showcasing the first ever BMW i5 M60 electric sedan. This advertisement, titled “Talkin’ Like Walken,”…

Consumer search data firm EDO has crunched the numbers to determine which were the most popular ads during and after the Super Bowl. 5 of the 20 most successful focused on EVs, and it appears…

BMW is going to make a splash at this year’s Super Bowl. The Bavarians are back with an A-List cast, featuring Salma Hayek Pinault and Arnold Schwarzenegger. The star-studded spot brings the BMW iX to…

BMW is coming back to the Super Bowl for the first time in seven years and it’s bringing some electric star power. On February 13, BMW will air a new ad for an upcoming electric…

After seven years, BMW returns to the Super Bowl 2022 with a commercial. A U.S. spokesperson confirmed the news for Automotive News, but did not disclose any further details. The last BMW Super Bowl commercial…

After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run a commercial in the third quarter of Super Bowl 50, making this the second MINI…

The ad concept for “Newfangled Idea” was devised by NYC agency Kirshenbaum Bond Senecal + partners and the BMW i3 commercial has seen early success