Ultimate Driving Machine

BMW has touted themselves as “The Ultimate Driving Machine” for decades. But do you know the real origin story? The term was coined in 1974 – now over 50 years ago – and has proven…

Most brands, regardless of the product they offer, possess something unique that attracts a certain type of customer. Subaru peddles a sense of adventure and safety; Rolex offers exclusivity and craftsmanship; Pepsi offers a unique…

The widely known and highly popular “Freude am Fahren” slogan of BMW celebrates the 55th anniversary in 2020, but its roots can be traced even further back in the history of the brand. Say it…

Back in 1971, Bob Lutz joined BMW as a board member and helped the Bavarian brand make some great strides. We look at BMW today, as a monster automotive giant that can do anything and…

BMW Australia delivers two video ads that build atop the “Ultimate Driving Machine” slogan while introducing the new 2012 BMW 3 Series for the Australian market. The short clips emphasize the core values of the…

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year.cBMWNA will being a…

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign,…

We have regrouped, learned from the previous unfortunate experience and with the help of BMW of North America, we have rescheduled our live webcast with Jack Pitney, Vice President of Marketing. To make the deal…